2011 - Designed and executed product development of private label additions to HoMedics' Home Environment line. Established a top-selling design profile ($5m in first year orders) to secure HoMedics' entry into the competitive mass market Home Environment category.
Importantly, embracing a clean and timeless design aesthetic that highlights cosmetic upgrades has allowed HoMedics to realize a key strategic goal of maximizing tooling investment. By executing simple upgrades to the product face, HoMedics has been able to sell different versions of the product into key sales channels without incurring costly major tooling changes and long development lead times.
Ongoing design enhancements and feature upgrades to the underlying product platform allow HoMedics to extend the product lifecycle beyond typical norms - even as retailers demand new, updated and unique products for their consumers.
Seven years later, various versions of the product unique to their sales channel continue to perform across key retail markets - mass, specialty, club, online and multimedia.
